Minutes of Marketing OCM 20-07-99

1. Current Reality

- Very few marketing calls made by members even through company allocation has been done
- A list of companies to be approached in the next two weeks to be given in by each member with status report by Saturday to their respective Department Heads
- Reccomdation for show cause
-Mridukila
-Priyanka
-Nikhil
All bylaws to be applied strictly to the OC's as well

2 LCong feedback Marketing and Tn Session

- apply need based analysis to your particular sector
- go through output before each appointment
- Research - all company research to be finished before July end
- project research correctly
- Do not get into technacalities with Executive unless asked for
- Give him time to read the proposal
- clear all facts about @ right now
- Use of BOA as marketing reference absent - please use
- Unless carrying matter, do not mention any project/programme
- Explore possibility of multiple TN's and nationalized partnerships
- Account management to be followed in earnerst. No excuses later 
- Do not repeat yourself
- try and get all info on company scanned and on the net
- remove mind sets 

3. Contact sheets

- all to be submited by Saturday to the managers

4. Purchase

- File covers
- Files
- Paper

5. Department Plans to be put on the net

6. Give in schedules 

7. Sectors being handled

7.1 Fund raisng
- diversified
- Banks
- Pharma
- Agro
- Food Processing
- Tourism and services
- FMCG
- Others

7.2 Job raising
- Engineering
- Exports
- IT
- Media and advertising

7.3 TN
- Associations
- Auto
- All TN accounts from the last two years

8. Systems

- make all files with updated contact sheets
- All proposal templates to be in by Saturday
- TN proposal to be out by next month
- Also annual report and case study booklet


Sood

- DU and DI should have common marketing stratergy and proposals 
- Should not have specific funds proposal
- Use TN proposal and customize it
- Give general overviews to companies
- The see the flow and give specific proposal
- Use annual report and case studies booklets
- Don't ask directly for funds but ask to develop your exchange process
- tell companies of various projects 
- AIESEC is involved indirectly with CSR, don't use that as USP always
- Use it for YDEP
- be sure of facts
- use DU company names also, but please don't approach them
- If not interested in Marketing, leave the OC